Today’s car buyers start their search online – so it’s no secret that dealership website SEO is a must-have in your digital marketing arsenal. With a strong SEO strategy in place, your dealership can drive more web traffic and leads, making it easier for car buyers to connect with you during their shopping journey.

Keyword Research

Keyword research is key for any automotive website, as it helps you select the most relevant keywords that your customers are searching for to find your dealership, services, or vehicles. Then, you can include those keywords strategically throughout your site to help Google understand what you have to offer.

Local Optimization

Optimizing your dealership website for local search is a great way to increase its visibility. This includes claiming and optimizing your local listings (Google My Business, Facebook, Yelp), adding relevant photos, and consistently updating your contact information and hours of operation. Incorporating a mobile-friendly website, implementing image optimizations to reduce file sizes, and maintaining an up-to-date XML sitemap can also improve your dealership’s local SEO.

Content creation is another great way to drive more car sales by providing your audience with helpful, valuable content. By posting fresh, relevant blog posts and videos that showcase your expertise, you can establish yourself as a trusted resource and generate a steady stream of qualified leads for your dealership.